The World Of Horlicks

Horlicks has a large portfolio of brands, each with its own set of challenges, asks, and opportunities. Yes, the briefs are often restrictive for creative indulgence, but that’s exactly what makes them exciting to work on.

Because every piece of work that goes out, after several rounds of research, needs to strike a delicate balance of creativity, insight, and a nuanced understanding of the TG.

Below are some of the campaigns that really clicked with audiences and did wonders for the brand — some even achieving the highest-ever ratings across regions.

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