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Words that told a story.
Campaigns that left a mark.
Ideas that moved the needle.
Nokia – Never Locked Down
Background
With stores shut during the Covid lockdown, Nokia ensured phones reached people safely at home — so they could stay connected, even while apart.
Communication
The digital campaign took on a light, friendly tone — less brand, more buddy. Cheeky, human, and rooted in everyday emotion, it positioned Nokia not just as a device, but as the friend who still shows up — even when no one else can.
Print
Sennheiser – Go Wireless
Background
During the FIFA World Cup, with matches airing late at night, fans craved uninterrupted audio — without waking up the whole house. Sennheiser’s wireless headphones became the perfect solution.
Communication
We invited fans to “Go Wireless” — not just literally with Sennheiser’s headphones, but figuratively, too. The digital-first, social-led campaign tapped into late-night fandom with a fun, cheeky tone, showing how cutting the cord meant fewer disruptions and more immersive match moments.
Berkshire Insurance – Easy. Easier. Easiest
Background
Getting insurance often feels tedious or complex. Berkshire wanted to change that — by positioning its online process as the easiest thing you could do.
Communication
We used a fun, pop-culture-inspired format: comparing the ease of getting insurance at Berkshire to effortless everyday moments. From breaking resolutions to dodging work, the campaign stayed witty, relatable, and refreshingly self-aware — making Berkshire feel like the easiest insurance decision you’ll ever make.
Soul Tree – India, In a Bottle
Background
Soul Tree is a UK-based wine brand handcrafted in India. The task? Help it cut through a market dominated by European wines.
Communication
We crafted a long-copy campaign that celebrated Soul Tree’s Indian origin — bold, flavourful, and proud. From spicy food pairings to colonial nods, the writing blended heritage with humour. Rich in tone and wrapped in Indian design, it wasn’t just a wine ad. It was India, bottled.
Times Of India - Out & Proud
Incredible India
Some incredible work that captured the mystery, the magic, and the meaning of India.
Cheeky, fun and relevant digital ad pieces for Quick2Kart, a hyperlocal quick commerce brand.
Snippets of some fun and quick-witted work on Docomo.
